{"id":11632,"date":"2013-10-15T17:24:16","date_gmt":"2013-10-15T21:24:16","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=11632"},"modified":"2013-10-15T17:25:05","modified_gmt":"2013-10-15T21:25:05","slug":"willy-wonkas-halloween-bag-line-brochure-from-1984","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=11632","title":{"rendered":"Willy Wonka’s Halloween Bag Line Brochure from 1984!"},"content":{"rendered":"

\"CC_Wonka<\/p>\n

Willy Wonka is a huge brand name in the candy business today but it might be the 1980’s when the brand experienced its first golden age of success with new introductions like Nerds.\u00a0 The 80’s are also when non-Wonka products that had been around for a decade already were brought into the Willy Wonka family with Wacky Wafers, Bottle Caps, and Gobstoppers receiving full Wonka branding.<\/p>\n

Today, I’m going to look at a promotional brochure that represents one of the early efforts to tie those formerly non-Wonka products together for the Halloween holiday and under the Willy Wonka brand.<\/p>\n

The following brochure was released to the candy trade in 1984, with text focusing quite a lot on consumer recognition of the Willy Wonka character.\u00a0 As today’s title image already lets on, the brochure also features some terrific monster illustrations in and around the candy photos.\u00a0 Here it is:<\/p>\n

\"1984

1984 Willy Wonka Halloween Bag Line Brochure – Page 01<\/p><\/div>\n

\"1984

1984 Willy Wonka Halloween Bag Line Brochure – Page 02-03<\/p><\/div>\n

\"1984

1984 Willy Wonka Halloween Bag Line Brochure – Page 04<\/p><\/div>\n

Here are close-ups of the three main photos from the brochure:<\/p>\n

\"1984

1984 Wonka Halloween Bag Brochure close-up – Bottle Caps<\/p><\/div>\n

\"1984

1984 Wonka Halloween Bag Brochure close-up – Wacky Wafers<\/p><\/div>\n

\"1984

1984 Wonka Halloween Bag Brochure close-up – Everlasting Gobstopper Midgets<\/p><\/div>\n

While I don’t have any of these pieces, my pal Dan Goodsell<\/a> does have one of the\u00a0 Gobstopper bags in his own collection:<\/p>\n

\"Willy-Wonka-Gobstopper-Midgets-bag-1980s-Courtesy-Dan-Goodsell\"

Willy-Wonka-Gobstopper-Midgets-bag-1980s – Image Courtesy Dan Goodsell<\/a><\/p><\/div>\n

I dig how these Halloween bags include a big illustration of the classic Willy Wonka mascot.\u00a0 It’s such great packaging and any of these Halloween bags are pieces I would love to add to my own collection some day.<\/p>\n

And that’s everything for today’s Halloween post.\u00a0 See you next time!<\/p>\n

\u00a0\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Today\u2019s post has been part of CollectingCandy.com\u2019s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.<\/a><\/p>\n

\"CC_Collecting<\/p>\n","protected":false},"excerpt":{"rendered":"

Willy Wonka is a huge brand name in the candy business today but it might be the 1980’s when the brand experienced its first golden age of success with new introductions like Nerds.\u00a0 The 80’s are also when non-Wonka products … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,589,252,50,116,164],"tags":[1205,349,13,385,321,316,328,351,332,14,324,78,333,415,21,15,348,165,1220,350,11],"class_list":["post-11632","post","type-post","status-publish","format-standard","hentry","category-1980s","category-countdowntohalloween","category-halloween","category-holiday-2","category-nestle","category-wonka","tag-1980s","tag-1980s-candy","tag-80s","tag-80s-candy","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-halloween-candy","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-willy-wonka","tag-wonka","tag-wonka-candy","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-31C","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11632"}],"version-history":[{"count":15,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11632\/revisions"}],"predecessor-version":[{"id":11656,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11632\/revisions\/11656"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11632"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}