{"id":11587,"date":"2013-10-13T22:33:38","date_gmt":"2013-10-14T02:33:38","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=11587"},"modified":"2013-10-13T22:33:38","modified_gmt":"2013-10-14T02:33:38","slug":"brachs-halloween-ads-from-the-1960s","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=11587","title":{"rendered":"Brach’s Halloween Ads from the 1960’s!"},"content":{"rendered":"

\"CC_BrachsAds60sTITLE<\/p>\n

Today we’re going to jump back in time to take a look at a trio of neat 1960’s Halloween magazine ads for Brach’s candies.<\/p>\n

[Note:\u00a0 The main computer here at CollectingCandy HQ has been out of commission since Friday evening, but with a replacement power supply arriving earlier today, we’re happy to be back in business with this post!]<\/p>\n

Brach’s have long embraced the Halloween holiday with all manner of seasonal treats and by the look of these ads, they had already hit their stride half a century ago.\u00a0 Let’s take a look:<\/p>\n

\"Brachs

Brachs – Goblin Approved – magazine ad – 1961<\/p><\/div>\n

I love how they refer to the kids as “goblins” in the ad – great stuff.\u00a0\u00a0 Here are a few close-ups of the neat packaging that ad featured:<\/p>\n

\"1961

1961 Brach’s Halloween ad close-up – Brach’s Candies, Brach’s Pops, Brach’s Chocolate Malt-Mallo Bars<\/p><\/div>\n

\"1961

1961 Brachs Halloween ad close-up – Brach’s Mellowcremes, Party Packs, Brach’s Pops<\/p><\/div>\n

\"1961

1961 Brachs Halloween ad close-up – Brach’s Chocolate Mint Bars, Brach’s Harvest Mix, Brach’s Peanut Butter Bars<\/p><\/div>\n

I have a wrapper for Brach’s Chocolate Peanut Butter Bars which could be the same style that appears in that last box image:<\/p>\n

\"Brach's

Brach’s Chocolate Peanut Butter bar – 2-cent candy wrapper – 1950’s 1960’s<\/p><\/div>\n

The next ad is from 1962 and features a different approach, this time featuring a photo rather than an illustration:<\/p>\n

\"Brachs

Brachs – Can I have Some of Each – Halloween candy magazine ad – 1962<\/p><\/div>\n

I noticed that from the 1961 to 1962 ads, the wrapper design for the Peanut Butter Bars changes – here are a pair of closer looks:<\/p>\n

\"1962

1962 Brach’s close-ups:\u00a0 Trick or Treats, Brach’s Jelly Beans boxes.<\/p><\/div>\n

\"1962

1962 Brachs close-ups – Brach’s Chocolate Banana Split Bars, Brach’s Peanut Butter Bars, Brach’s Miniature Caramel Rolls<\/p><\/div>\n

Last up for viewing today is another double-page split ad, this one from 1965:<\/p>\n

\"Brachs

Brach’s Halloween magazine ad – Goblin Approved – 1965<\/p><\/div>\n

These double-page spreads are unusual in that they leave half the real estate open on the second page for editorial content.\u00a0 This is what this ad looked like before I scanned and cleaned it up:<\/p>\n

\"Brachs

Brachs Split ad photo<\/p><\/div>\n

It’s interesting that some of the artwork in this 1965 ad is reused from the 1961 version.\u00a0 Also of note is the early use of the Brach’s star-apostrophe, dual-color logo which places its introduction in the 1963-1965 period.<\/p>\n

Here are some close-ups from the 1965 ad:<\/p>\n

\"1965

1965 Brachs close-up – Brach’s Indian Corn, Brach’s Taffy Rolls, Brach’s Autumn Mix<\/p><\/div>\n

\"1965

1965 Brach’s close-up – Brach’s French Burnt Peanuts, Peanut Butter Kisses<\/p><\/div>\n

This ad is the first time I’ve seen Brach’s French Burnt Peanuts box, so I can now add it to my want list with the hopes that it will join my vintage Brach’s box collection<\/a>.<\/p>\n

\"1965

1965 Brach’s close-up – Brach’s Jube Jels – Brach’s Peanut Butter Huck Finn, Brach’s Caramel Rolls<\/p><\/div>\n

I’ve had one of those Peanut Butter Huck Finn wrappers in my collection for a few years, so it’s great to see it in this vintage ad for Brach’s Halloween candy.\u00a0 Here’s my original wrapper:<\/p>\n

\"Brach's

Brach’s Huck Finn Peanut Butter candy wrapper – 1960’s-1970’s<\/p><\/div>\n

And that concludes our look at this trio of 1960’s Brach’s Halloween magazine ads.\u00a0 I hope you’ve enjoyed them.<\/p>\n

See you next time!<\/p>\n

\u00a0\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Today\u2019s post has been part of CollectingCandy.com\u2019s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.<\/a><\/p>\n

\"CC_Collecting<\/p>\n","protected":false},"excerpt":{"rendered":"

Today we’re going to jump back in time to take a look at a trio of neat 1960’s Halloween magazine ads for Brach’s candies.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49,47,589,252,50],"tags":[932,377,28,931,321,316,328,351,332,14,324,78,333,1222,21,15,348,11],"class_list":["post-11587","post","type-post","status-publish","format-standard","hentry","category-1960s","category-boxed","category-countdowntohalloween","category-halloween","category-holiday-2","tag-1960s-brachs","tag-1960s-candy","tag-brachs","tag-brachs-halloween","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-halloween","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-30T","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11587"}],"version-history":[{"count":15,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11587\/revisions"}],"predecessor-version":[{"id":11617,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11587\/revisions\/11617"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11587"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}