{"id":11451,"date":"2013-10-04T17:38:34","date_gmt":"2013-10-04T21:38:34","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=11451"},"modified":"2013-10-04T19:29:42","modified_gmt":"2013-10-04T23:29:42","slug":"reeses-halloween-pumpkins-revised-revisited","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=11451","title":{"rendered":"Reese’s Peanut Butter Pumpkins — Revised & Revisited!"},"content":{"rendered":"

\"CC_Reese's<\/p>\n

For Halloween 2012 Reese’s updated its Reese’s Peanut Butter Pumpkins with a brand new package design — a change that was covered here during last year’s countdown<\/a>.\u00a0 Since that time I’ve uncovered a pair of earlier versions which prompted today’s Reese’s re-visitation.<\/p>\n

Reese’s Peanut Butter Pumpkins followed in the footsteps of Reese’s successful Peanut Butter Eggs which, as I discovered earlier this year, were created in the late 1960’s<\/a>.\u00a0 So it might come as a surprise that it took 25 years after the introduction of Reese’s Eggs for them to branch into a Halloween shape with Reese’s Pumpkins.\u00a0 But based on the information I was able to find from the United States Trademark Office archives, Reese’s Peanut Butter Pumpkins were first introduced in 1992.\u00a0 Here’s an image of one of those earliest wrappers:<\/p>\n

\"Hershey

Hershey – Reese’s Peanut Butter Pumpkin – chocolate candy wrapper – 1992 – Source USTO Archives<\/p><\/div>\n

Reese’s Peanut Butter Pumpkins received their first update around 1998 with a color scheme and design they would carry into the millennium.\u00a0 Recently, I was excited to add one of these wrappers to my collection. Here it is:<\/p>\n

\"Hershey

Hershey – Reese’s Peanut Butter Pumpkin – chocolate candy wrapper – 1998-2003<\/p><\/div>\n

In the mid-2000’s another package refresh occurred, though it largely retained the color scheme of the previous design:<\/p>\n

\"Hershey's

Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2010<\/p><\/div>\n

For Halloween 2012, Hershey’s brought the look of Reese’s Pumpkins more inline with the rest of the Reese’s brand color scheme – a change which I covered in detail last year<\/a>:<\/p>\n

\"Hershey's

Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2012<\/p><\/div>\n

And that brings our Reese’s Pumpkin packaging evolution from 1992 all the way up to 2013.\u00a0 I love seeing how product packages like this evolve over time so it’s been fun filling in the earlier years for this.\u00a0 I hope you dig it, too.<\/p>\n

And that’s it for today’s entry.\u00a0 See you next time!<\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Today\u2019s post has been part of CollectingCandy.com\u2019s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.<\/a><\/p>\n

\"CC_Collecting<\/p>\n","protected":false},"excerpt":{"rendered":"

For Halloween 2012 Reese’s updated its Reese’s Peanut Butter Pumpkins with a brand new package design — a change that was covered here during last year’s countdown.\u00a0 Since that time I’ve uncovered a pair of earlier versions which prompted today’s … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35,589,252,134,50],"tags":[321,316,328,351,332,14,324,78,333,1222,29,21,915,17,15,348,11],"class_list":["post-11451","post","type-post","status-publish","format-standard","hentry","category-1990s","category-countdowntohalloween","category-halloween","category-hershey","category-holiday-2","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-halloween","tag-holiday","tag-packaging","tag-pumpkin","tag-reeses","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-2YH","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11451"}],"version-history":[{"count":15,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11451\/revisions"}],"predecessor-version":[{"id":11472,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11451\/revisions\/11472"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11451"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}