{"id":11239,"date":"2013-09-30T23:01:56","date_gmt":"2013-10-01T03:01:56","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=11239"},"modified":"2014-06-20T09:20:45","modified_gmt":"2014-06-20T13:20:45","slug":"hot-week-digging-hot-tamales-through-the-decades","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=11239","title":{"rendered":"Hot Week: Digging Hot Tamales Through the Decades!"},"content":{"rendered":"

\"CC_HotFor the final day of Cinnamon Hot Week, I wanted to dig deep into a brand that has always been a favorite of mine, Just Born’s Hot Tamales!<\/p>\n

This will be the final post in our week-long coverage of all things “hot” and it’s also going to be the biggest post of the week – with over 50 different Hot Tamales packages presented.\u00a0 Whew!<\/p>\n

I first looked at Hot Tamales with a short retrospective<\/a> and timeline during the first few days of this site, but since then I’ve discovered a lot of new things about the brand’s history, and a few new things have developed as well that I’d like to cover.<\/p>\n

According to the Just Born website<\/a>, Hot Tamales were introduced to the market in 1950.\u00a0 Without that piece of information, my best guess would have been that these were an early 60’s creation as Just Born first filed for the trademark on Hot Tamales in 1962.\u00a0 By that time, Hot Tamales boxes already featured their famous mascot, the Hot Tamales Kid.<\/p>\n

Earlier this year I was thrilled to add an early 1960’s box to my collection and it differentiates itself from later boxes in that the “flavor” part of the description is printed in green.\u00a0 It is as close to a “rookie box” for Hot Tamales as I’ve ever come across:<\/p>\n

\"Just

Just Born – Hot Tamales – 1 3\/8 oz candy box – early 60’s<\/p><\/div>\n

By 1968, the box design would change and the green text would be dropped, as seen in this candy trade advertisement:<\/p>\n

\"Just

Just Born – Best Sellers Year Round – Candy Trade Ad – August 1968<\/p><\/div>\n

In the later 1960’s, a 15-cent long box would be introduced.\u00a0 This “long box” style is the one I most identify with the Hot Tamales from my childhood.<\/p>\n

\"Just

Just Born – Hot Tamales – 15-cent candy box – late 60’s early 70’s<\/p><\/div>\n

In 1971 Just Born launched a popular promotion that would run at least through 1974, with their Hot Tamales Kid plush mail-away offer.<\/p>\n

\"Just

Just Born – Meet the Hot Tamales Kid – candy trade advertisement – 1971<\/p><\/div>\n

As I said, this promotion would last at least into 1974 as seen in this consumer magazine advertisement:<\/p>\n

\"Just

Just Born – Hot Tamales Kid ad – American Girl magazine, page 41 – February 1974<\/p><\/div>\n

I’m fortunate to have a box featuring this promotion.\u00a0 It’s one of the first pieces I added to my collection and remains a favorite of mine due to the promotion’s inclusion.\u00a0 [Note: A fun bit of trivia is that this box was originally found underneath the floorboards of a closed-down movie theater.]<\/p>\n

\"Just

Just Born – Hot Tamales – Hot Tamale Kid mail away offer – 15-cent candy box 1973<\/p><\/div>\n

I also have the premium from the promotion – here’s a photo of my Hot Tamales Kid:<\/p>\n

\"Hot

Hot Tamales Kid Just Born mail-away doll – Front and Back – 1970’s<\/p><\/div>\n

By 1976, the Hot Tamales box design still looked much as it did in the early 1960’s, though the “cinnamon” in the title was now emphasized and the “artificially flavored” was added as well:<\/p>\n

\"Just

Just Born – Hot Tamales – 1 5\/8 oz candy box – 1976<\/p><\/div>\n

1977 was notable for Hot Tamales packages and marketing as they would introduce a large (at the time) 9-ounce size box that year:<\/p>\n

\"Just

Just Born – Nine-Ounce Hot Tamales – magazine snippet – October 1977<\/p><\/div>\n

Beyond being sold in boxes, Just Born also marketed Hot Tamales to the vending trade.\u00a0 Here’s a super-cool vending machine insert card for the brand [Note: You can read all about Just Born’s vending machine insert cards here<\/a>.]:<\/p>\n

\"Just

Just Born – Hot Tamales – Zingy – candy vending machine insert card – 1970’s<\/p><\/div>\n

Something that I consider a “sort-of” spin-off of Hot Tamales was introduced in 1979 in the form of Just Born’s Cinnamon Apple – seen in this trade ad [Note: I first wrote about my discovery of these last year<\/a>.]\"Just<\/p>\n

\n
Just Born – Hot Line to Bigger Profits – candy trade ad – December 1979<\/dd>\n<\/dl>\n

In 1979, Just Born gave their packaging lineup a refresh, eliminating tabbed boxes and introducing a diagonal logo look:<\/p>\n

\"Just

Just Born – Hot Tamales – 1 5\/8 oz candy box – 1979<\/p><\/div>\n

The diagonal logo style box was featured in this set of scratch-n-sniff stickers from Hallmark in 1980:<\/p>\n

\"Hot

Hot Tamales – Hallmark Silly Stickers Front and back – 1980<\/p><\/div>\n

This style of Hot Tamales box design would carry through to 1986, before it was discontinued.\u00a0 By then, the 2.12 box size had been established, a size which became the standard for the next two decades.<\/p>\n

\"Just

Just Born – Hot Tamales – 2.12 oz candy box – 1986<\/p><\/div>\n

The following year in 1987, Just Born gave their line it’s biggest redesign in the history of the company.\u00a0 They announced the change to the trade with the following ad:<\/p>\n

\"Just

Just Born – Jolly Joes, Mike and Ike, Hot Tamales ad – 1987<\/p><\/div>\n

Here’s an example of the first Hot Tamales box to feature the 1987 design:<\/p>\n

\"Just

Just Born – Hot Tamales – 2.12 oz candy box – 1988<\/p><\/div>\n

As the Just Born line expanded, the backs of Hot Tamales boxes reflected the changes:<\/p>\n

\"Just

Just Born – Hot Tamales – 2_12 oz candy box – Cherri Bubb back – 1989-1990<\/p><\/div>\n

And in the mid-1990’s, boxes added mandatory nutrition labeling:<\/p>\n

\"Just

Just Born – Hot Tamales – 2.12 oz candy box – mid-1990’s<\/p><\/div>\n

The early 1990’s brought the first official Hot Tamales spin-off I know of in the form of Super Hot Tamales, which were first released in 1993:<\/p>\n

\"Just

Just Born – Super Hot Tamales – 2.12 oz candy box – NEW! – 1993<\/p><\/div>\n

Here’s a trade ad promoting Super Hot Tamales.\u00a0 I have vivid memories of when these were new and excitedly trying them – I was a big fan of Hot Tamales then, too.<\/p>\n

\"Just

Just Born – Super Hot Tamales – Hot Tamales – candy trade ad – January 1995<\/p><\/div>\n

Two fun promotions that I know of ran on Hot Tamales boxes in the 1990’s:<\/p>\n

\"Just

Just Born – Hot Tamales – Spider-Man Instant Win game – candy box – 1996<\/p><\/div>\n

I chuckle every time I see that Spider-Man box, as this was during my years working as an editor at Marvel Comics.\u00a0 I had friends in creative services and licensing and I remember seeing art and other materials for this promotion around their offices.\u00a0 At the time I wasn’t paying much attention to candy, though.<\/p>\n

\"Just

Just Born – Hot Tamales – Schwinn BMX Bike Instant Win Game – candy box – 1997<\/p><\/div>\n

The next piece I have to share was a giant discovery for me earlier this year, and though I don’t have a box example in my collection, I was thrilled to get the following image from the US Trademark Office archives.\u00a0 This is for a product Just Born released briefly in the late 1990’s called Hot Tamales Jr’s.<\/p>\n

Not just Hot Tamales sold in a smaller box, these were actually half-height Hot Tamales candies.\u00a0 I would love to add one of these boxes to my collection!<\/p>\n

\"Just

Just Born – Hot Tamales Jr’s – 1_65 oz candy box – 1998-1999 – Source USTO Archives<\/p><\/div>\n

Right around the year 2000, Just Born would once again give their Hot Tamales packages a design refresh:<\/p>\n

\"JustBorn

JustBorn – Hot Tamales – choice of Nascar – 2.12 oz candy box – 2003<\/p><\/div>\n

Super Hot Tamales also got a facelift, with an appearance perhaps a little more inline with the standard box:<\/p>\n

\"JustBorn

JustBorn – Super Hot Tamales – 25-cent candy box – 2003<\/p><\/div>\n

Just Born’s marketing to the vending trade continued throughout the years and I have a vending insert card from this era as well:<\/p>\n

\"Just

Just Born – Hot Tamales – vending insert card – early 2000’s<\/p><\/div>\n

The early 2000’s marked Just Born’s partnering up with Nascar and the team of Kerry Earnhardt.\u00a0 Just Born celebrated the partnership with at least two different special Hot Tamales candy boxes:<\/p>\n

\"JustBorn

JustBorn – Hot Tamales Kerry Earnhardt limited edition box – 2003<\/p><\/div>\n

\"Just

Just Born – Super Hot Tamales – Kerry Earnhardt Winston Cup – candy box – 2003<\/p><\/div>\n

In 2005-2006, the next major redesign of Just Born’s product line was introduced with Hot Tamales getting their new fireball mascot.\u00a0 Another major change for the line was the retirement of the 2.12 ounce cardboard box in favor of a 2.12 ounce plastic package:<\/p>\n

\"JustBorn

JustBorn – Hot Tamales Now With More Kick bag – 2006<\/p><\/div>\n

Over the course of the next few years, the plastic packaged Hot Tamales would receive subtle updates while still retaining that 2.12 oz pack size standard:<\/p>\n

\"JustBorn

JustBorn – Hot Tamales Get Fired Up bag – 2007<\/p><\/div>\n

\"Just

Just Born – Hot Tamales – 2.12 oz candy package – 2012<\/p><\/div>\n

One of my favorite promos from this era is also represented by one of the very first contemporary candy packages I ever saved – this 2006 Hold’em pack:<\/p>\n

\"JustBorn

JustBorn – Hot Tamales Play Holdem Poker bag – 2006<\/p><\/div>\n

In 2006, Super Hot Tamales would be reintroduced and rebranded under the new name Hot Tamales Fire:<\/p>\n

\"Just

Just Born – Hot Tamales Fire – NEW – 2.12 oz candy package – 2006<\/p><\/div>\n

Hot Tamales Fire packs soon dropped the “New!” indications:<\/p>\n

\"JustBorn

JustBorn – Hot Tamales Fire Get Fired Up bag – 2006<\/p><\/div>\n

\"Just

Just Born – Hot Tamales Fire – 6oz candy box – 2008<\/p><\/div>\n

Quick on the heels of the Just Born line wide redesign, 2007 saw the release a dramatic spin-off for Hot Tamales; Hot Tamales Ice:<\/p>\n

\"Just

Just Born – Hot Tamales ICE – NEW! – 6 oz candy box – 2007<\/p><\/div>\n

While Hot Tamales Ice was a bold departure for the brand, it unfortunately didn’t catch on.<\/p>\n

2007 Hot Tamales boxes featured a “Spring Break Trip” promotion:<\/p>\n

\"JustBorn

JustBorn – Hot Tamales Spring Break Trip box – 2007<\/p><\/div>\n

The Hot Tamales brand had been successful enough during this time to warrant it getting licensed for a scratch-off lottery game.\u00a0 I picked up these during a trip back to Nebraska in 2007:<\/p>\n

\"Hot

Hot Tamales branded Nebraska Lottery scratch tickets – 2007<\/p><\/div>\n

In 2008 I first encountered a Valentine’s holiday edition box for Hot Tamales (though I believe they’d done some of these in the past):<\/p>\n

\"Just

Just Born – Hot Tamales Valentines Day box – 2008<\/p><\/div>\n

A few years later, they’d release a full-sized box version of Hot Tamales for Valentine’s Day entitled “Untamed Love Mix”:<\/p>\n

\"Just

Just Born – Hot Tamales – Untamed Love Mix – 5 oz candy box – Valentine’s Holiday 2013<\/p><\/div>\n

Jumping back to 2009, Just Born expanded the Hot Tamales brand into jelly beans, with a somewhat expected cinnamon variety as well as an unusual black licorice flavor:<\/p>\n

\"Just

Just Born – Hot Tamales Cinnamon Flavored Jelly Beans – 9oz candy package – 2009<\/p><\/div>\n

\"Just

Just Born – Hot Tamales Licorice Flavored Jelly Beans – 9oz candy package – 2009<\/p><\/div>\n

That same year, Ford Gum became a licensee of Just Born and produced Hot Tamales sugarless gum:<\/p>\n

\"Ford

Ford Gum – Just Born – Hot Tamales sugar free cinnamon flavored gum package – 2009<\/p><\/div>\n

A year later the brand would even get the cotton candy treatment:<\/p>\n

\"Just

Just Born – Candy ASAP – Hot Tamales Cotton Candy – foil package – 2010<\/p><\/div>\n

As the brand was expanding its licensing reach, Just Born was also trying new things in house.\u00a0 2009 saw the release of retro-themed boxes for both Hot Tamales and Mike and Ike.\u00a0 Here’s what the Hot Tamales box looked like:<\/p>\n

\"Just

Just Born – Hot Tamales retro box – 2009<\/p><\/div>\n

Retailers also received a Christmas Holiday edition of the standard-sized 6 oz Hot Tamales box in 2009:<\/p>\n

\"Just

Just Born – Hot Tamales – Holiday 6oz box – 2009<\/p><\/div>\n

This box design would return in subsequent years, though by 2012 the standard theater size had dropped from six ounces to five:<\/p>\n

\"Just

Just Born – Hot Tamales – Christmas Holiday Edition – 5 oz candy box – 2012<\/p><\/div>\n

During a trip to Canada in 2010, I was delighted to find a Canadian edition of the standard Hot Tamales box, complete with bilingual packaging.\u00a0 A fun addition to my collection:<\/p>\n

\"Canada

Canada – Just Born – Hot Tamales – candy box – 2010<\/p><\/div>\n

That box matched up well with the version that was on shelves back home the following year:<\/p>\n

\"Just

Just Born – Hot Tamales – Chewy Cinnamon Flavored Candies – candy box – December 2011<\/p><\/div>\n

A new era and new box design was coming for Hot Tamales, but the solid red box would get one final groovy promotion before retiring – here is a box from 2011 featuring the Just Born Sweets & Beats promo:<\/p>\n

\"Just

Just Born – Hot Tamales – Sweets & Beats Sweepstakes – 6 oz candy box – 2011<\/p><\/div>\n

Though 2012 would usher in a new look for Hot Tamales boxes, I found an unusual offering in an unexpected place that year:\u00a0 A special theater box<\/a> only available at movie theater chains:<\/p>\n

\"Just

Just Born – Summit Food Ent – Hot Tamales – movie theater edition – candy box – 2012<\/p><\/div>\n

Before getting the new design Hot Tamales boxes in 2012, however, 2011 gave us what I came to decide was the replacement for the now-discontinued Hot Tamales Fire – Hot Tamales 3 Alarm.\u00a0 More than just a renamed and re-branded Hot Tamales Fire, this was something a bit different – a box with three levels of hot cinnamon candies:<\/p>\n

\"Just

Just Born – Hot Tamales 3 Alarm – 6oz candy box – 2011<\/p><\/div>\n

Hot Tamales 3 Alarm were released in the last few months of the 6 ounce box size standard.\u00a0 By 2012, that was reduced to 5 ounce and so was Hot Tamales 3 Alarm:<\/p>\n

\"Just

Just Born – Hot Tamales 3 Alarm – 5oz candy box – 2012<\/p><\/div>\n

Hot Tamales 3 Alarm was\u00a0 the first time that I noticed a reduction from 2.12 ounces on the standard plastic packs to 1.8 ounces:<\/p>\n

\"Just

Just Born – Hot Tamales 3 Alarm – 1.8 oz candy package 2012<\/p><\/div>\n

I even picked a 25-cent box size for 3 Alarm – I think the Just Born 25-cent box sizes are pretty neat:<\/p>\n

\"Just

Just Born – Hot Tamales 3 Alarm – 25-cent .78 oz candy box – 2012<\/p><\/div>\n

2012 might be best known in the Just Born world as the year that Mike and Ike were breaking up their team, but it was also a pretty big year for Hot Tamales, as the brand received major makeover.\u00a0 Though they retained their fireball mascot, boxes became much flashier – with swirling graphic flames replacing the flat red background of the boxes that preceded them:<\/p>\n

\"Just

Just Born – Hot Tamales – Fierce Cinnamon – 5 oz candy box – 2012<\/p><\/div>\n

With a new box design on store shelves, I was quick to try to grab an example of each major size:<\/p>\n

\"Just

Just Born – Hot Tamales – Fierce Cinnamon – 1.8 oz candy package – 2012<\/p><\/div>\n

\"Just

Just Born – Hot Tamales – Fierce Cinnamon – 25-cent .78oz candy box – 2013<\/p><\/div>\n

\"Just

Just Born – Hot Tamales – Fierce Cinnamon – 10 oz candy package – 2013<\/p><\/div>\n

I even found one of the “Big Box” versions of the new box design:<\/p>\n

\"Just

Just Born – Hot Tamales Fierce Cinnamon – The BIG Box – 8.3 oz candy box – 2013<\/p><\/div>\n

It’s worth noting that “The Big Box” size for 2013 is a reduced 8.3 ounces, down from 9.5 in 2007 (the only other “Big Box” I have in my collection.)<\/p>\n

\"JustBorn

JustBorn – Hot Tamales THE BIG BOX box – 2007<\/p><\/div>\n

So that pretty much brings us up to speed and what’s currently on shelves right now for Hot Tamales.<\/p>\n

But I do have one last Hot Tamales treat to share, and it’s a pretty cool one.<\/p>\n

Currently, there’s a Hot Tamales brand extension that’s out though it’s not easy to find.\u00a0 For the moment these are only available at Albertons and H-E-B stores, or via the Just Born online store<\/a> – take a look at a package for Hot Tamales Tropical Heat!<\/p>\n

\"Just

Just Born – Hot Tamales Tropical Heat – 8 oz candy package – 2013<\/p><\/div>\n

With flavors like Limon Fever, Mango Tango and Pineapple Picante, Tropical Heat might be the most unusual Hot Tamales spinoff ever!<\/p>\n

And that’s it – all 50 Hot Tamales packages in one very long post.<\/p>\n

I hope you all enjoyed today’s entry and the wrap up to our CollectingCandy.com Cinnamon Hot Week.<\/p>\n

In a day or two, we’ll be starting our month-long CountdownToHalloween.\u00a0 I hope you can drop by and keep up with all we’ll be covering.<\/p>\n

See you next time!<\/p>\n

\u00a0\u2014\u2014\u2014\u2014\u2013<\/p>\n

This post was a part of CollectingCandy.com\u2019s Cinnamon Hot Week!<\/p>\n

\"CC_Collecting<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

For the final day of Cinnamon Hot Week, I wanted to dig deep into a brand that has always been a favorite of mine, Just Born’s Hot Tamales! This will be the final post in our week-long coverage of all … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49,24,6,35,47,68,658],"tags":[321,316,328,351,332,169,406,14,324,78,333,910,344,345,801,21,15,348,11],"class_list":["post-11239","post","type-post","status-publish","format-standard","hentry","category-1960s","category-1970s","category-1980s","category-1990s","category-boxed","category-canadian","category-christmas","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-cinnamon","tag-cinnamon-candy","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-hot-cinnamon","tag-hot-tamales","tag-just-born","tag-justborn","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-2Vh","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11239"}],"version-history":[{"count":57,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11239\/revisions"}],"predecessor-version":[{"id":14559,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11239\/revisions\/14559"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11239"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}