{"id":10923,"date":"2013-09-04T13:58:03","date_gmt":"2013-09-04T17:58:03","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=10923"},"modified":"2013-09-04T13:59:54","modified_gmt":"2013-09-04T17:59:54","slug":"googles-android-teams-up-with-kit-kat-for-a-tasty-marketing-tie-in","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=10923","title":{"rendered":"Google’s Android Teams-Up with Kit Kat for a Tasty Marketing Tie-In!"},"content":{"rendered":"

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Yesterday, Google announced that the next version of their Android mobile operating system will be named KitKat!\u00a0\u00a0 With previous versions of their OS sporting nicknames like Cupcake, Jellybean and Ice Cream Sandwich, it should come as no surprise that they finally made their way over to a classic branded confection.\u00a0 Even so, I see this as a brilliantly entertaining and unexpected marketing move – and one that will be quite a bit of fun to collect!<\/p>\n

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\"Android

Android Kit Kat statue at Google – flanked by mascots for former iterations of the Android OS.<\/p><\/div>\n

The official announcement<\/a> is filled with the details of this marketing collaboration and I would point you to it to get the skinny, after you leave Collecting Candy today.<\/p>\n

\"CC_Android<\/p>\n

Tying into the 4.4 designation of the KitKat Android OS, Nestle has created a webpage of its own<\/a> that explores the wonderful features of the Kit Kat 4.4 as if it were a modern technological gadget.<\/p>\n

\"CC_Android<\/p>\n

\"CC_AndroidIt’s presented with tongue firmly in cheek but in such a way as to not come off cheesy, at least not in my assessment. \u00a0 The slick webpage is well-designed and the whole thing really does come off far more like an ad for the latest smartphone than it does for a bit of confectionery.<\/p>\n

The website is clever and has a heck of a great closer, with a Jony Ive<\/a>-style spokesman describing the design features of the Kit Kat, “The Future of Confectionery” – it’s a must-see:<\/p>\n