{"id":10753,"date":"2013-08-06T12:41:39","date_gmt":"2013-08-06T16:41:39","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=10753"},"modified":"2013-08-06T12:41:39","modified_gmt":"2013-08-06T16:41:39","slug":"70s-flashback-with-licorice-snaps","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=10753","title":{"rendered":"70&#8217;s Flashback with Licorice Snaps!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10754\" alt=\"CC_Snaps Title Plate\" src=\"http:\/\/www.collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_Snaps-Title-Plate.jpg\" width=\"1024\" height=\"386\" srcset=\"http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_Snaps-Title-Plate.jpg 1024w, http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_Snaps-Title-Plate-300x113.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>During a recent candy hunt to a dollar store, I came across a box for &#8220;Original Snaps&#8221;, a classic treat from the American Licorice Company.\u00a0 I realized that this was the same company that had been making Snaps for decades and I thought a post that looked back at vintage box from my collection would be fun.<\/p>\n<p><a href=\"http:\/\/www.americanlicorice.com\/\" target=\"_blank\"><!--more-->American Licorice Company<\/a> is probably best-known for their classic Red Vines licorice, though today you&#8217;re as likely to identify them with their successful Sour Punch brand.<\/p>\n<p>Snaps were first introduced in the 1930&#8217;s and they&#8217;ve managed to stand the test of time as evidenced by their continued availability nearly a century later.<\/p>\n<p>Unfortunately I don&#8217;t have a detailed timeline of vintage packaging to share with regard to Snaps, so today it&#8217;s just a flashback to the 1970&#8217;s box in my collection contrasted with the package I recently picked up.<\/p>\n<p>Here&#8217;s the 1970&#8217;s box:<\/p>\n<div id=\"attachment_10755\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10755\" class=\"size-full wp-image-10755\" alt=\"American Licorice Company - Licorice Snaps - 1-1\/4 oz candy box - 1976\" src=\"http:\/\/www.collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-Licorice-Snaps-1-1-4-oz-candy-box-1976.jpg\" width=\"1024\" height=\"1022\" srcset=\"http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-Licorice-Snaps-1-1-4-oz-candy-box-1976.jpg 1024w, http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-Licorice-Snaps-1-1-4-oz-candy-box-1976-150x150.jpg 150w, http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-Licorice-Snaps-1-1-4-oz-candy-box-1976-300x300.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-10755\" class=\"wp-caption-text\">American Licorice Company &#8211; Licorice Snaps &#8211; 1-1\/4 oz candy box &#8211; 1976<\/p><\/div>\n<p>In the process of looking for other Snaps material I did manage to find a 1977 trade ad in my archives featuring this same style of Snaps box along with a few other tasty American Licorice offerings:<\/p>\n<div id=\"attachment_10756\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10756\" class=\"size-full wp-image-10756\" alt=\"American Licorice Company - candy trade magazine ad - March 1977\" src=\"http:\/\/www.collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-candy-trade-magazine-ad-March-1977.jpg\" width=\"1024\" height=\"729\" srcset=\"http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-candy-trade-magazine-ad-March-1977.jpg 1024w, http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-candy-trade-magazine-ad-March-1977-300x213.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-10756\" class=\"wp-caption-text\">American Licorice Company &#8211; candy trade magazine ad &#8211; March 1977<\/p><\/div>\n<p>Finally, here&#8217;s the current colorful Snaps box I discovered at retail:<\/p>\n<div id=\"attachment_10757\" style=\"width: 657px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10757\" class=\"size-full wp-image-10757\" alt=\"American Licorice Company - Snaps - original bit-size licorice pieces - candy box - July 2013\" src=\"http:\/\/www.collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-Snaps-original-bit-size-licorice-pieces-candy-box-July-2013.jpg\" width=\"647\" height=\"1024\" srcset=\"http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-Snaps-original-bit-size-licorice-pieces-candy-box-July-2013.jpg 647w, http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2013\/08\/CC_American-Licorice-Company-Snaps-original-bit-size-licorice-pieces-candy-box-July-2013-189x300.jpg 189w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><p id=\"caption-attachment-10757\" class=\"wp-caption-text\">American Licorice Company &#8211; Snaps &#8211; original bit-size licorice pieces &#8211; candy box &#8211; July 2013<\/p><\/div>\n<p>And that&#8217;s everything for this fun 70&#8217;s Flashback.\u00a0 See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During a recent candy hunt to a dollar store, I came across a box for &#8220;Original Snaps&#8221;, a classic treat from the American Licorice Company.\u00a0 I realized that this was the same company that had been making Snaps for decades &hellip; <a href=\"http:\/\/collectingcandy.com\/wordpress\/?p=10753\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,47],"tags":[317,379,321,316,328,351,332,14,324,78,333,805,21,15,348,11],"class_list":["post-10753","post","type-post","status-publish","format-standard","hentry","category-1970s","category-boxed","tag-1970s-candy","tag-70s-candy","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-licorice","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-2Nr","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10753"}],"version-history":[{"count":10,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10753\/revisions"}],"predecessor-version":[{"id":10767,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10753\/revisions\/10767"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10753"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}