{"id":10577,"date":"2013-07-02T14:18:36","date_gmt":"2013-07-02T18:18:36","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=10577"},"modified":"2013-07-02T14:18:36","modified_gmt":"2013-07-02T18:18:36","slug":"unreal-organic-candy-unjunked-and-now-updated","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=10577","title":{"rendered":"Unreal Organic Candy – Unjunked and Now Updated!"},"content":{"rendered":"

\"CC_Unreal<\/p>\n

About a year ago, I covered my first encounter with the Unreal candy brand<\/a>, a line of organic candy bar offerings meant to compete with and offer a healthier alternative to the candy isle standards.<\/p>\n

Back then I noted how striking Unreal’s packaging was and pondered whether its unique and unusual look would grab the attention of a typical consumer.\u00a0\u00a0 It’s a year later and the Unreal brand is still around but with new-look packaging, still featuring a strong design but one that consumers might find a little easier to embrace.<\/p>\n

Here’s an example of Unreal’s peanut butter cups wrapper from last year, which I’ll contrast with the new design:<\/p>\n

\"Unreal

Unreal 77 – organic peanut butter cup – candy bar wrapper – 2012<\/p><\/div>\n

And here’s the new look:<\/p>\n

\"Unreal

Unreal – Peanut Butter Cups – The Double One – candy unjunked – candy wrapper – June 2013<\/p><\/div>\n

The new design still retains a smaller version of the more symbol-looking Unreal logo on the back of the wrapper, while introducing a much more standard, easier-to-read look for the front.\u00a0 Another design feature, naming the bars with numbers, has been dropped in the new version.<\/p>\n

So far I’ve only found one other Unreal offering with the new design wrapper; the chocolate caramel peanut nougat bar.\u00a0 Here are the old and new wrappers:<\/p>\n

\"Unreal

Unreal 8 – organic Snickers – candy bar wrapper – 2012<\/p><\/div>\n

\"Unreal

Unreal – Chocolate Caramel Peanut Nougat – The Loaded One – candy unjunked – candy wrapper – June 2013<\/p><\/div>\n

Though I’m still hunting for the other Unreal offerings with new-design packages, I did spot a few of their larger bags with the new look and snapped these photos:<\/p>\n

\"Unreal

Unreal Chocolate Caramel Nougat large package – June 2013<\/p><\/div>\n

\"Unreal

Unreal Chocolate Caramel Peanut Nougat & Peanut Butter Cups large packages – June 2013<\/p><\/div>\n

If you check out your store’s candy shelves in the next month or two, you might see both the old and new Unreal designs on display for a while, until all the old designs disappear forever.\u00a0 The outgoing designs were so unusual and unique, you might want to grab an example for your own collection.<\/p>\n

And that’s everything I’ve got on Unreal’s updated packaging designs.\u00a0 See you next time!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

About a year ago, I covered my first encounter with the Unreal candy brand, a line of organic candy bar offerings meant to compete with and offer a healthier alternative to the candy isle standards. Back then I noted how … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[873,321,316,328,351,332,14,324,78,333,139,874,870,21,15,872,871,348,11],"class_list":["post-10577","post","type-post","status-publish","format-standard","hentry","category-chocolate-2","tag-all-natural","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-contemporary","tag-natural","tag-organic","tag-packaging","tag-sweets","tag-unjunked","tag-unreal","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-2KB","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10577"}],"version-history":[{"count":11,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10577\/revisions"}],"predecessor-version":[{"id":10595,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10577\/revisions\/10595"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10577"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}