{"id":10489,"date":"2013-06-19T10:24:04","date_gmt":"2013-06-19T14:24:04","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=10489"},"modified":"2013-06-19T10:29:41","modified_gmt":"2013-06-19T14:29:41","slug":"a-fruity-forgotten-one-from-the-1990s-frutables-juice-gum","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=10489","title":{"rendered":"A Fruity Forgotten One from the 1990’s – Frutables Juice Gum!"},"content":{"rendered":"

\"CC_Frutables<\/p>\n

As I’ll often find when researching vintage confectionery, “Googling it” regularly turns up nothing – zip, zilch, and nada.\u00a0 The history of candy packaging, especially for short-lived products, is seemingly lost and the internet can provide little help.\u00a0 So when setting out to write about a product like the one today, I am left with whatever can be turned up within the scattered collection of materials I’ve acquired over the years.\u00a0 It’s old-fashioned primary research (and it’s actually quite a lot of fun).<\/p>\n

Such was the case the Warner-Lambert’s Frutables Juice Gum.<\/p>\n

When I initially came across the Frutables wrapper now in my collection I assumed that it once contained some kind of Starburst-like fruit chew but that first glance was wrong.\u00a0 Released by Adams Gum in 1994-1995, then a subsidiary of Warner-Lambert, I would relate this product most closely to Bubblicious – another gum product sold by the same company.<\/p>\n

But the similarities end there, as this was marketed as a “fruit gum”, clearly meant to appeal to a more health-conscious crowd than the likes of the kid-centric Bubblicious.<\/p>\n

I did manage to find the product mentioned in a single trade ad of the time, this one from July of 1995.\u00a0\u00a0 It includes Frutables in their then-current lineup of “innovative adult products”:<\/p>\n

\"Warner-Lambert

Warner-Lambert – Frutables fruit chews – candy trade ad – July 1995<\/p><\/div>\n

So the trade ad clearly shows that this was a product meant to be marketed toward adults.<\/p>\n

Finally, here’s a look at the wrapper in my collection – the only image of a Frutables wrapper you’ll find anywhere online:<\/p>\n

\"Warner-Lambert

Warner-Lambert – Frutables – NEW – assorted fruits juice gum – candy gum wrapper – 1994<\/p><\/div>\n

I couldn’t dig up any other info on this short-lived, 1990’s gum offering, but eventually I hope to learn more and share it here. \u00a0 Does anyone remember this one, and what it was like?\u00a0 If you do, let us know.<\/p>\n

For now, that’s everything I’ve got.\u00a0 See you next time!<\/p>\n

One final thought:\u00a0 In a world where seemingly all of our questions can be answered by simply “going online”, isn’t it nice to know that some mysteries and some answers still require a little old-fashioned research?<\/p>\n","protected":false},"excerpt":{"rendered":"

As I’ll often find when researching vintage confectionery, “Googling it” regularly turns up nothing – zip, zilch, and nada.\u00a0 The history of candy packaging, especially for short-lived products, is seemingly lost and the internet can provide little help.\u00a0 So when … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35,5,34],"tags":[585,586,862,321,316,328,351,332,14,324,78,333,21,15,348,44,11],"class_list":["post-10489","post","type-post","status-publish","format-standard","hentry","category-1990s","category-bubble-gum","category-gum-2","tag-1990s-gum","tag-90s-gum","tag-adams-gum","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-warner-lambert","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-2Jb","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10489"}],"version-history":[{"count":27,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10489\/revisions"}],"predecessor-version":[{"id":10516,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10489\/revisions\/10516"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10489"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}