{"id":10457,"date":"2013-06-18T12:17:27","date_gmt":"2013-06-18T16:17:27","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=10457"},"modified":"2013-06-18T12:17:27","modified_gmt":"2013-06-18T16:17:27","slug":"nestles-1979-mail-away-superman-ring-offer-and-more","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=10457","title":{"rendered":"Nestle’s 1979 Mail-Away Superman Ring Offer and more!"},"content":{"rendered":"

\"CC_Superman<\/p>\n

Man of Steel<\/em>, the latest cinematic interpretation of DC Comics’ Superman premiered at #1 in theaters over this past weekend.\u00a0 It made me realize this would be a great time to do a Superman-related post.\u00a0 So today I’d like to talk about a pair of promotions Nestle did around the time of the first Christopher Reeve Superman film.<\/p>\n

In 1978, Warner Brothers released Superman: The Movie<\/em> starring Christopher Reeve.\u00a0 While Superman had long been a popular character for licensed products, the film put things into overdrive.<\/p>\n

The Nestle candy company quickly jumped on board and in 1979 they offered a mail-away promotion for a Superman ring.\u00a0 The offer appeared on the wrappers of four of their biggest sellers; Nestle Crunch, Choco’lite, $100,000 bar, and Nestle Milk Chocolate.\u00a0\u00a0 Here is what one of the in-store mail-away coupons looked like:<\/p>\n

\"Nestle

Nestle – candy bar mail-away Superman Ring offer coupon-flyer – 1979<\/p><\/div>\n

The wrappers with the offer printed on them are pictured on that coupon. \u00a0 I have three of the four that I can show you today:<\/p>\n

\"Nestle

Nestle – Milk Chocolate bar wrapper – Superman Ring mail-away offer – 1979<\/p><\/div>\n

\"Nestle

Nestle – $100,000 chocolate bar wrapper – Superman Ring mail-away offer – 1979<\/p><\/div>\n

\"Nestle

Nestle – Crunch chocolate bar wrapper – Superman Ring mail-away offer – 1979<\/p><\/div>\n

[Somewhere in my files, I know I’ve got one of the actual mail-away rings, but I didn’t have time to search for it this weekend.]<\/p>\n

Though my documentation on it is not as clear, Nestle did at least one other Superman-related promotion during this period (and it appears to have preceded the mail-away ring promo) – this time for a mail-away Superman t-shirt.<\/p>\n

I have a partial newspaper clipping for the promotion as well as a coupon that accompanied the actual shirts when they were mailed out:<\/p>\n

\"Nestle

Nestle – Superman T-shirt mail-away offer partial newspaper clipping – 1978<\/p><\/div>\n

It’s unfortunate that I don’t have a more complete example of the newpaper ad as it features an illustration of Superman along with a kid in his authorized Superman t-shirt.<\/p>\n

Superman t-shirts mailed out through this promotion included a coupon to order more of them:<\/p>\n

\"Nestle

Nestle – Superman T-shirt insert coupon – 1978<\/p><\/div>\n

I’ve never seen a wrapper with the Superman t-shirt offer on it, so I’m guessing that the promotion was something they rushed out to more closely coincide with the movie release, and the Superman ring offer followed.<\/p>\n

Of course, there have been other Superman-related candy and gum offerings over the years and eventually I’ll circle back around to cover those.\u00a0\u00a0 For today I wanted to focus on the Nestle promotions tied into 1978’s Superman: The Movie<\/em>.<\/p>\n

Well hold that — I do have one more thing to show today – it’s the candy box that I used to create today’s title image.\u00a0 Here it is:<\/p>\n

\"Gum

Gum Products – Superman candy coated peanuts candy box – 1970’s<\/p><\/div>\n

And that’s everything for today.\u00a0 See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Man of Steel, the latest cinematic interpretation of DC Comics’ Superman premiered at #1 in theaters over this past weekend.\u00a0 It made me realize this would be a great time to do a Superman-related post.\u00a0 So today I’d like to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,56,116],"tags":[317,379,321,316,328,351,332,14,324,78,333,859,1216,21,860,861,15,348,11],"class_list":["post-10457","post","type-post","status-publish","format-standard","hentry","category-1970s","category-chocolate-2","category-nestle","tag-1970s-candy","tag-70s-candy","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-dc-comics","tag-nestle","tag-packaging","tag-superheroes","tag-superman","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-2IF","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10457"}],"version-history":[{"count":20,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10457\/revisions"}],"predecessor-version":[{"id":10485,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10457\/revisions\/10485"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10457"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}