{"id":297,"date":"2012-01-28T10:00:32","date_gmt":"2012-01-28T10:00:32","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?page_id=297"},"modified":"2024-01-26T13:11:30","modified_gmt":"2024-01-26T18:11:30","slug":"about","status":"publish","type":"page","link":"http:\/\/collectingcandy.com\/wordpress\/?page_id=297","title":{"rendered":"About"},"content":{"rendered":"

About the site:<\/p>\n

CollectingCandy.com’s mission is the celebration of candy packaging, candy marketing, candy history and the people behind it all, as well as the documentation and preservation of the history of those subjects.<\/p>\n

Initially launched with the goal of presenting exclusive coverage composed of short daily blog entries in addition to more in-depth pieces, the site has evolved to more intermittent yet more in-depth, heavily-researched editorials. \u00a0 The content and coverage of specific brands and categories found on CollectingCandy.com is unprecedented and represents a gathering together of years of foundational primary research on the genre.\u00a0 In countless cases, the brands and items covered here were un-Google-able previous to being published on the CollectingCandy site.\u00a0 Expect to see exclusive images of packaging and learn details of candy brands and history you won’t find anywhere else.<\/p>\n

CollectingCandy.com also hopes to shine an entertaining and positive light on the unknown stories and colorful personalities behind some of candy’s well-known brands and forgotten favorites while also covering the more compelling contemporary releases.<\/p>\n

\u00a0About the Author:<\/p>\n

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Jason Liebig – March 2023<\/p><\/div>\n

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Jason Liebig – Shooting for American Dynasties – Fox Business – Photo by Adam Giese<\/p><\/div>\n

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Jason Liebig – Shooting for American Dynasties – Fox Business – Photo by Adam Giese<\/p><\/div>\n

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Photographs from July 4th, 2017 New York Times article<\/a>.<\/p><\/div>\n

More than a candy historian, Jason Liebig is America\u2019s foremost expert on candy and snack brand history as well as a champion of the consideration of candy and snack brands as nostalgia and pop cultural touchstones.<\/p>\n

A primary researcher in the field, Jason has been described as \u201cthe Indiana Jones of snacks.\u201d \u00a0Following his passions and pursuits have led to his amassing and curating a singular archive of tens of thousands of pieces of vintage candy and snack food packaging \u2013 his favored roadmap and lens to brand history, resulting in the largest archive of such material published online.<\/p>\n

The stories and people behind the brands are also a constant source of interest as their tales provide unmatched insight. And though these people and their stories can present huge challenges to track down, Jason has uncovered many that were once thought lost forever, allowing him to preserve and share their lives.<\/p>\n

In 2017 Jason served as Producer and Host of his own television special on Cooking Channel called Food Flashback<\/em>, and has been a frequent television guest when the subject of pop cultural nostalgia and the history of brands is concerned, most recently in 2020-2024 seen featured across History Channel\u2019s Food That Built America<\/em> seasons 2-5.<\/p>\n

His expertise and unique knowledge has given him the opportunity to consult for institutions like The Smithsonian, The Baseball Hall of Fame and New York\u2019s Museum of Food & Drink, to name a few.<\/p>\n

Jason has also served as a Creative Consultant for brands like Bubblicious and Big League Chew, where he creatively directed the effort to create the first \u201cgirl pouch\u201d of Big League Chew bubblegum. \u00a0He has also been called upon by brand owners to provide insight into the facets of their own histories that have been lost over time as he has historical brand insight and materials that they do not.<\/p>\n

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Because of his unique position in these categories, Jason is the go-to consultant and expert source for period television shows and films that strive to make their brand representations as period-authentic as possible.\u00a0 Working on AMC\u2019s Mad Men<\/em>, Netflix\u2019s Stranger Things<\/em> and Queens Gambit<\/em>, CBS\u2019s Young Sheldon<\/em> and ABC\u2019s The Goldbergs<\/em> among others have earned him a reputation as the person who can source what no one else can, answer the questions no one else could, while having a load of fun doing it.\u00a0 As Ellen Fruend of the Mad Men<\/em> Art Department once said, \u201c\u2026 all roads lead to Jason\u2026\u201d<\/p>\n

As a collector, Jason has earned the respect and camaraderie of the hobby community, willing to share information and advice, while working to expand the understanding and appreciation of the vintage brand packaging category as a whole.<\/p>\n

In short, Jason Liebig is the authentic and established arbiter of the categories of candy and snacks as nostalgia and pop culture.<\/p>\n

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History Channel – The Food That Built America Season 4 Ep 10 – Peanut Butter Battles – lead expert Jason Liebig, (c) 2023<\/p><\/div>\n

http:\/\/www.collectingcandy.com\/wordpress\/wp-content\/uploads\/2021\/06\/Jasonliebig-Hosting-March2021-SF480.m4v<\/a><\/video><\/div>\n
http:\/\/www.collectingcandy.com\/wordpress\/wp-content\/uploads\/2018\/03\/JasonLiebig_TVShow_ForCollectingCandy.mp4<\/a><\/video><\/div>\n

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About the site: CollectingCandy.com’s mission is the celebration of candy packaging, candy marketing, candy history and the people behind it all, as well as the documentation and preservation of the history of those subjects. Initially launched with the goal of … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-297","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P2aFGk-4N","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=297"}],"version-history":[{"count":44,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/297\/revisions"}],"predecessor-version":[{"id":20493,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/297\/revisions\/20493"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}